American Medical Depot made a significant transition from their old company name and website to their new and improved name, AMD and their re-designed, better functioning website.
The rebranding began took place over a few months during the summer of 2014 and was completed in October. It was important for AMD to gradually transition to the new brand so that all customers, new and existing, as well as staff, would have enough time to adjust to the new name, logo, and tagline.
AMD also redesigned their website. It has been completely re imagined by the AMD executives and is designed to make shopping online easier and more productive for its healthcare professional customers.
The new website contributes to the efforts by bringing online customers the clearest and most modern interface. They took into consideration customers’ needs and feedback and have taken how our customers do business to the next level by providing an easier browsing and shopping experience. Their customers will appreciate the flexibility and resources the site now has to offer.
The new e-commerce website includes a product catalog, an integrated shopping cart, secure checkout, and online order management. Customer account information will remain the same.
The company wants to be clear to its customers that they have not been bought out by another company. The rebranding is meant to establish a more unified visual identity. The more unified AMD’s identity is, the more it will strengthen the company’s ability to gain greater recognition, and develop stronger business relationships. For the past twenty years, AMD has established itself as a national leader in delivering healthcare solutions and will continue to be a leader now that they have rebranded themselves a bigger and better company.